Some products don’t just exist. They earn their place.
The BIKE® #10 Original Jockstrap is one of them. Long before performance gear was a category, before trends came and went, the #10 became the standard athletes trusted when it mattered most. It wasn’t designed to follow anything. It was designed to work.
That legacy still defines everything we do.
The First Jock Athletes Trusted
The #10 Jockstrap holds a unique place in athletic history. It was the first jockstrap trusted by athletes who demanded real support, real durability, and real comfort. No shortcuts. No compromises.
For generations, the #10 has delivered exactly what it was built to do. Stay secure. Stay comfortable. Stay reliable. That is why it remains essential today, because comfort and quality never go out of style.
When you wear the #10, you are wearing the original standard.
Built to Last. Updated to Expand.
Since relaunching BIKE® Athletic five years ago, one thing has been consistent: customers have been asking for more ways to wear the #10. Specifically, red and yellow.
We listened.
This January, the #10 Jockstrap expands into three new colors. Red. Yellow. Royal blue. With this launch, the #10 collection grows to five total colorways, each built with the same construction, comfort, and confidence the original is known for.
Nothing about the #10 changes except how you choose to wear it.
Wear the Colors of BIKE®
Red. Yellow. Royal blue. Put them together, and you are wearing the colors of BIKE® Athletic.
These are not seasonal novelties or limited experiments. They are a continuation of a legacy that has always been bold, recognizable, and unapologetically original. Whether you choose one or collect all three, you are stepping into a piece of BIKE history that was always meant to evolve.
Copied Often. Matched Never.
Brands try to look the part. They chase the design and borrow the idea. But what they cannot touch is what made the #10 Original Jockstrap iconic in the first place.
Quality. Fit. Trust. History.
The BIKE® #10 Jockstrap was not inspired by anything else. It is the original. And no matter how many imitations show up, the standard remains unchanged.
The Original Still Sets the Standard
The #10 Jockstrap has earned its reputation over decades of performance and trust. The launch of three new colors does not rewrite that story. It reinforces it.
Same legendary support. Same uncompromising quality. Now with more ways to wear the original.
Sport the Original.
