There’s a reason people say imitation is the sincerest form of flattery.
When a product gets copied, it usually means someone got it right the first time.
For over 150 years, BIKE® has been setting the standard for athletic essentials. From inventing the original athletic supporter to creating products that customers have trusted for generations, we've never been interested in following trends. We’ve been too busy creating them.
If you want to learn more about where it all started, take a look at BIKE's Legacy of Innovation and discover how the Original #10 Jockstrap helped create and define an entire product category. It's a history we're proud of and one we're still building every day.
The Originals Everyone Knows
Some products earn loyal customers while others have become icons.
The BIKE® Original #10 Jockstrap has been a favorite for generations thanks to its unmatched support, comfortable fit, and timeless design. Along the way, it inspired countless imitations, proving that great ideas rarely stay unnoticed.
And it’s not just the #10.
Our Lace-Up Jockstrap and Mesh Practice Jersey have become customer favorites, too. If you've noticed similar styles popping up elsewhere, you're not imagining things.
Good products get copied.
Great brands get remembered.
What Makes BIKE® Different?
Looking like BIKE® and being BIKE® are two very different things.
Our customers come back because they know what to expect: comfortable fits, quality materials, thoughtful details, and products that hold up whether you're wearing them to the gym, on vacation, at Pride, or just relaxing at home.
Every waistband, fabric, and fit is designed with comfort and performance in mind. They are the little details loyal BIKE® customers appreciate and the reason so many of our products have stood the test of time.
Most importantly, we're authentic.
We've spent over 150 years earning the trust of our customers, and that's something no copy can recreate.
Always Creating What's Next
Being the original doesn't mean standing still.
We're always looking for new ways to build on the products our customers already love. From the recently launched Jock Short to new colors, patterns, and seasonal collections, every addition to the BIKE® lineup starts with one question:
Will our customers love it?
We create for the people who wear BIKE®, not for whatever happens to be trending this season.
That's how we've always done things, and it's how we'll continue moving forward.
The Original Never Goes Out of Style
We're proud that our products have inspired so many others over the years.
But while others are busy taking notes, we're busy creating what's next.
Everyone wants to be BIKE®.
We'll stick with being the original.
