Every June, BIKE Athletic looks forward to introducing new additions to our Pride Collection. Not because Pride is a seasonal trend, but because the month provides an opportunity to celebrate equality, self-expression, and the diverse community that has supported our brand for generations.
This year, we expanded the collection with two limited-edition shorts and a new Practice Jersey. The Pride Jock Shorts feature the iconic BIKE logo in a vibrant array of rainbow colors, while the Pride Track Shorts incorporate a colorful tie-dye-inspired liner. Our Pride Practice Jersey, which quickly sold out, showcased distinctive purple sleeve accents that made it a standout piece in the collection.
More importantly, every purchase from the BIKE Athletic Pride Collection helps support an organization making a meaningful impact. This year, we are proud to donate a portion of proceeds to the Trevor Project, the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Through crisis services, advocacy, education, and research, the Trevor Project works to create a safer, more supportive world for LGBTQ+ youth.
This Pride Month also brought another exciting milestone for the BIKE brand. We were honored to serve as the presenting sponsor of RuPaul's Drag Race All Stars. The partnership allowed us to connect with a broader audience while celebrating the many ways people express themselves through style, confidence, and individuality. If you have not watched the season yet, keep an eye out for the Athletic Supporter Design Challenge, a moment we were especially excited to be part of.
While June shines a spotlight on Pride, inclusion is not something we recognize for only one month each year. The BIKE community is made up of people from all backgrounds, identities, and experiences. We are grateful for the support, enthusiasm, and passion our customers continue to show as we grow the brand and create products that help people feel confident being themselves.
Pride is not a campaign. It is not a collection. It is about people. We are proud to stand alongside our community this month and every month.
