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Strapping with Pride: How to Rock a Jockstrap This Pride Season

Pride is all about self-expression, celebration, and showing up as your boldest, proudest self. At BIKE, we believe confidence starts from the bottom up. And, yes, we’re talking about your underwear.

Whether you’re marching, dancing, or just soaking in the love, a BIKE jockstrap adds comfort, lift, and unapologetic flair. With a wide range of styles, fabrics, colors, and fits, there’s a jock for every vibe.

Want a barely-there fit that sits low? Go for our Swimmer Jock. Looking for that iconic waistband and signature support? The Classic Jockstrap has your back (and your front). Feeling nostalgic? The legendary BIKE #10 Original Jock, available in black and white, is a must-have.

Pair your jock with our Track Short or Coaches Short—both Pride-approved. Top it off with our breathable Mesh Practice Jersey for the full look. Want built-in convenience? Try our Jock Short, it has a Classic Jock built right in, and is the best of both worlds!

BIKE jocks aren’t just for show. They’re designed for lift, comfort, and letting your peach breathe. Try incorporating one into your daily rotation with our new Active Jock Collection, made from the softest fabric in the game.

Wherever Pride takes you, let your jock do the talking.

Happy Pride from all of us at BIKE.

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