BIKE® Athletic Launches New Active Thong

August 04, 2023

The new thong is made of super soft fabric for ultimate comfort support that only BIKE® is known for.

Atlanta, Georgia, August 5th, 2023 - BIKE® Athletic, the true American classic brand known for designing clothing and underwear for men that provide comfort, confidence, and protection, is excited to announce the launch of its new thong. The idea for an active thong line came from their site’s most searched term — ”thong underwear” — so they knew they had to create a thong exclusive to BIKE®.

Available in a variety of sizes and made from a soft and moisture-wicking blend of modal and spandex, the BIKE® thong is made to be worn under anything—from workwear to gym wear, to wearing with nothing else at all. Other sporty design elements include the classic 1.5-inch elastic waistband with signature BIKE® stripe, a supportive pouch, and one-inch leg straps, proving attention to detail is their name of the game.

The eagerly anticipated BIKE® Active Thong Underwear is available on BIKE® Athletic’s site where shoppers can find the size they need as well as an array of other flattering, vintage-inspired pieces meant to be worn whenever and wherever.

The New BIKE® Active Thong Underwear

ABOUT BIKE® ATHLETIC

BIKE® Athletic began in 1874 by producing an athletic supporter for cyclists in Boston and the brand became so popular amongst bicycle riders and messengers that the company named itself BIKE®. Their jockstrap soon found its way into practical use in any sports activity as the basic men’s supporter.

For nearly 150 years, BIKE® Athletic has produced over 350 million jockstraps. With the natural evolution of the brand, they began creating additional athletic and compression gear, sporting products, and apparel. BIKE® Athletic has always prided itself on staying true to the classic values of comfort, confidence, and protection that built the brand into what it is today. They will continue to serve a diverse market of body types and backgrounds.

For more information on the brand and its collections, visit the digital home of BIKE® Athletic: https://www.bikeathletic.com/

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