BIKE^® is celebrating 150 years! Founded in 1874 as the original jockstrap company, BIKE has grown its men’s underwear and jock collection to be the fastest-growing in its category. The brand has also added a retro-inspired heritage fashion collection.

Our celebration hits every corner of the nation, spreading excitement and pride wherever we go! Sign up for our emails, and be the first to know if you’ll see us in your neighborhood this weekend.